journalism-driven, authentic storytelling.
Los-Angeles-based copywriter, editor, and storyteller with an expertise in narrative-led content that builds authority and trust — and helps you better connect with your target audience.
Who I amIn today’s world, human creativity and original storytelling matters more than ever. With a robust background in journalism, I specialize in shaping editorial strategies and crafting compelling content with intuition and heart— from website copy to custom magazines and everything in between.
What I do
Whether you’re looking for someone to pen SEO-friendly blog posts for your website or dream up attention-grabbing content for your landing page, I’m here to help.
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I develop a cohesive, high-impact approach to your content that aligns with your brand’s goals — from the big-picture vision to day-to-day execution.
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I define and refine your brand voice so that every piece of content — from your website to your social media — perfectly reflects your identity.
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I write elevated, story-driven website copy that captures your brand’s essence while building a sense of loyalty with your audience.
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I specialize in crafting compelling marketing content for hospitality, travel, and lifestyle brands — harnessing the power of journalism and from-the-heart storytelling.
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With a journalist’s instinct, I shape content at every stage — from the flow and structure of the narrative to those final finishing touches — to ensure clarity and quality across the board.
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I create content that strikes that delicate balance between compelling storytelling and SEO best practices, helping your brand get found without sacrificing authenticity.
Recent Project: Lillian M. Collection
Lillian M. Collection was established as an extension of Walters Hospitality’s collection of in-house vendors and services, offering couples everything that shimmers and sparkles — from customizable engagement rings to wedding bands. To house Lillian M. Collection’s products, we built a custom e-commerce platform from the ground up.
With countless product listings, the site married seamless functionality with elegant design and copy that reflected the brand’s luxury appeal. I worked alongside a passionate team of developers, designers, and project managers to create a sophisticated website that welcomed soon-to-weds with warm, inviting copy that communicated the brilliance of every product.
Client
Walters Hospitality
Year
2024
Accomplishments
Brand Voice Development + Content Strategy + Website Copywriting + SEO-Driven Content Creation
Recent Project: Airadigm Solutions
Working in journalism and later in marketing for a wide spectrum of clients has stretched my writing muscles, enabling me to create content across a wide range of topics. My biggest (read: most complicated) challenge was writing website copy for Airadigm Solutions — a national company that specializes in testing, adjusting, and balancing HVAC systems.
The months-long process involved extensive interviews with owners and TAB technicians, poring over dense technical manuals, and watching lectures to understand the nuts and bolts of what they do. Translating everything into engaging, high-impact copy was no small feat, especially given the behemothic size of the website and the diverse industries it caters to, from restaurants and schools to medical and research centers.
Client
Airadigm Solutions
Year
2025
Accomplishments
Brand Voice Development + Content Strategy + Website Copywriting + SEO-Driven Content Creation
Selected Work
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Walters Wedding Estates
Working with a talented team of designers and developers, I developed website copy for Walters Wedding Estates — a full-service wedding hospitality group based in Dallas, Texas.
Content Strategy + Website Copywriting + SEO-Driven Content Creation -
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Home Ranch
Showcasing a strong sense of place while immersing readers in the beauty of the area’s rugged landscape, I dreamed up story-driven copy for The Home Ranch — a one-of-a-kind guest ranch experience in Colorado’s Elk River Valley.
Content Strategy + Brand Voice Development + Website Copywriting + SEO-Driven Content Creation
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Mosaic Magazine
I created the editorial strategy and edited every story in Benchmark Resorts & Hotels’ custom in-suite magazine — from front-of-book to feature-length pieces.
Magazine Writing + Content Strategy + Editorial Direction
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Arkansas Life Magazine
During my time as an associate editor at this monthly magazine published by the Arkansas Democrat-Gazette, I received first-place awards and recognition as Writer of the Year at multiple regional journalism competitions.
Magazine Writing + Editing + Reporting
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Ojai Valley Inn Magazine
I developed editorial line-ups that captured the best of what it’s like to stay at Ojai Valley Inn and Spa — a luxury 220-acre resort and golf course in Ojai, California — writing, reporting, and editing, and working with designers to bring that vision to life.
Magazine Writing + Content Strategy + Editorial Direction + Editing
